Celebrating 25 years of Hugging

2022 marks 25 years of Huggable Toys. And what a memorable 25 years it has been. Starting with 6 plush toys imported from Indonesia, we have had an incredible experience bringing our visions for Huggable Toys to life. Since beginning our journey only a few weeks after the birth of our second child, we have been full speed ahead, continually adding to and improving the Huggable collection. We count ourselves incredibly lucky to have been able to travel throughout China and Indonesia and develop not only business relationships but friendships too and with these relationships we have produced some of the most unique plush toys seen Australia and worldwide. Today, we sell internationally with a diverse and unique range of traditional plush, realistic-looking plush and eco-friendly toys, virtually guaranteeing there’s something for everyone!

We’ve been abundantly blessed with our agents, distributors and staff over the years who have taken on our dreams as their own, and assisted us in our journey—willing participants in the Huggable Team. Here’s to Jim, the most amazing warehouse picker and packer (with rockin’ hair); to Claire, who worked tirelessly in the office and held down the fort when we were away; to Kerry, the most amazing rep and loyal person a company could ever have; to Shannon, who brought us into the modern day with marketing and Facebook, and to TimTam, one of our very first employees who laughed and cried with us, supporting us through it all. To all of you, who have been part of our Huggable Team—thank you from the bottom of our hearts.

And last but certainly not least, to our customers, the backbone of our business, our extended Huggable Family. We wouldn’t be the Huggable Toys we are today without the incredible relationships we’ve forged along the way. It’s because of you we have discovered some great new concepts, navigated our ways through the turbulent times of global financial crises and now, the pandemic. Your loyalty to, and confidence in the Huggable brand has kept us going through thick and thin, keeping us excited about the plush we love to sell.

Since Huggable Toys began in 1997, we have aspired to take the time to build our brand, create new concepts in plush and offer a great range of quality toys at affordable pricing.  Today the majority of our plush are designed in the warehouse with many emails and samples being sent to and from our manufacturers in China and Indonesia.

It’s been an incredible journey as we’ve progressed into a brand bigger and more diverse than we imagined all those years ago. We’ve made friends for life and we count ourselves very lucky to know you all! Here’s to many more hugs from Huggable Toys!

Cheers,

Steph and Russ
Mama Bear & Papa Bear of Huggable Toys